From Swedish meatballs to sleek urban kitchen designs I thought the folks at IKEA had thought of everything when it came to affordable home"must haves" for my Pinterest Board. Until now! What could possibly go better with fluffy throw pillows and hard wood floors than a loving Labrador to curl up with you on your Swedish sofa? Um...NOTHING! The IKEA store in Chandler, Arizona is one of the first U.S. locations to partner with the Humane Society of Arizona to advertise shelter dogs in their home displays. The dogs are advertised using life size cardboard cut outs of the animal featuring the adoptee's information on QR codes. According to an article published in Business Insider, six dogs have already been adopted from the Humane Society of Arizona as a result of IKEA's advertising. The store is scheduled to roll out more cut outs at the end of July! According to an article published in Business Insider, the idea for the program originated in Singapore, with a partnership between Ikea and Home For Hope, a coalition of pet adoption agencies that includes Save Our Street Dogs and the Animal Lovers League. About the photo: Meet Fern! This lovable Lab is one of our #GPP animal correspondents! (Fern is a rescue pup from Wright Way Rescue and already has a loving home!) Read more: http://www.businessinsider.com/ikea-pet-adoption-2014-7#ixzz38EyNXLmG inspirational businesses, business leaders, positive business trends, businesses making a difference, purposeful business, business with a purpose
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AuthorThis blog features Greater Purpose businesses whose goals go beyond making profits Archives
July 2015
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